Blog
How to Choose a Brand Color Palette for Your Business
Choosing colors for your brand sounds simple enough until you actually sit down to do it. You might have a few colors you love, a
Category: Blog
Blog
Your Website Doesn’t Need to Do Everything
WordPress and Systeme.io are two tools I find myself recommending together quite often. While many businesses try to make a single platform do everything, I’ve
Blog
Your Story Is Not Your Brand. But It Might Be The Reason People Choose You.
“Your story is your brand.” It’s a phrase that gets repeated often in marketing and branding circles. At first glance, it sounds completely reasonable. Stories
Blog
The Best Marketing Strategy Isn’t Marketing. It’s Doing Great Work.
For the first few years of running a business, most of us become obsessed with marketing. We spend hours tweaking our websites, trying to understand
Blog
AI SEO Guide: How to Make Your Website Visible in AI Search Results
Google is changing in a very real way right now. For years, businesses built websites mainly around traditional SEO: keywords, backlinks, metadata, rankings, and trying
Blog
The Biggest Website Mistakes I Keep Seeing (And How to Fix Them)
Honestly, most websites don’t fail because they’re ugly. Some of the worst-performing websites I’ve seen were actually very beautiful. The issue is usually something less
