Nestled on the windswept lands of Österlen, Sweden, J. Friberg Winery crafts wines with deep respect for nature, soil, and seasonal rhythms. From vine to bottle, the process embraces minimal intervention: no chemical treatments or fertilizers, only naturally sourced composts, herbal teas and microbial teas to support soil and vine health. With eight grape varieties planted in 2009, the vineyard focuses on biodiversity and living soil, while the cellar relies solely on indigenous yeasts for fermentation. The wines that emerge from this care-filled process stand out with vibrant purity, exceptional clarity, and a true expression of their Nordic terroir.
Our collaboration began in 2023, when Jesper Friberg approached us to develop the brand from the ground up. We created the visual identity, wine labels, packaging, and website, building a cohesive brand inspired by the Swedish landscape and the winery’s commitment to natural winemaking. As the business has grown, our collaboration has continued through website development and ongoing SEO.
Brand Identity
J.Friberg Winery’s visual identity draws inspiration from the Swedish landscape, particularly the mountains, tree rings, and textures found in nature. These references became the foundation for a distinctive brand that reflects the winery’s connection to the land without relying on conventional Scandinavian design.
The identity combines an organic logo, an earthy colour palette, carefully selected typography, and custom graphic elements inspired by natural formations. Together, these elements create a consistent visual language that carries across the winery’s products, packaging, and digital presence.
The Brandmark
The main brandmark combines the silhouette of a mountain landscape with the fingerprint-like patterns found in natural textures. Together, these forms represent the Swedish terrain and the individuality of each wine, creating a distinctive symbol rooted in the winery’s relationship with nature.
The visual identity extends through a palette of olive greens, earthy browns, terracotta, and warm neutrals, complemented by typography and graphic patterns that bring depth and character to the brand.
Website Design & Development
Alongside the brand identity, we designed and developed a website to showcase the wines and communicate the winery’s philosophy. Built with WordPress and Elementor, the website carries the visual identity into a considered digital experience, presenting the wine collection, the vineyard, and the winemaking approach.
The site also introduces visitors to the winery’s location in Österlen and makes it easier to enquire about vineyard visits and wine tastings.
To check out their website, click on the link below:
J FRIBERG WINERY
