True Yang Therapy partnered with Faridunia Studio to refine its existing brand identity and redesign its website. Building on the original concept, we elevated the visual identity and created a more cohesive digital experience that brings together the practice’s therapeutic services, philosophy, and team.
Brand Refresh
Rather than starting from scratch, we built on the existing brand concept, using Manjuzaka’s artwork from the original branding as our creative starting point. Marni wanted to retain these artworks, so we used them as inspiration for the refreshed visual identity, introducing an updated colour palette, typography, custom graphic elements, and icons that complement the existing artwork.
The result is an evolved identity that honours the original creative direction while bringing greater consistency and refinement to the overall brand.
Website Design & Development
We redesigned and developed the website using Squarespace, translating the refreshed visual identity into a cohesive digital experience. The site brings together the practice’s services, therapist profiles, and educational content through clear navigation and dedicated pages.
We focused on creating a welcoming, accessible experience that helps visitors understand the practice’s approach, find relevant therapeutic services, and take the next step towards working with a therapist.
The Result
The refreshed brand and Squarespace website give True Yang Therapy a more polished and consistent online presence while maintaining continuity with its original identity. The updated visual system and improved website structure provide a stronger foundation for communicating the practice’s work and connecting with prospective clients.
