At the heart of Divine Strings are ancient songs and mantras that bring people into deeper connection with themselves and the world around them. Founded by Fina Ahimsa, Divine Strings shares the healing wisdom of the Kamele Ngoni through music, teachings, and experiences rooted in ancestral traditions.
Our collaboration focused on translating this philosophy into a cohesive brand identity and digital presence. From the visual identity to the website, we developed a design direction that reflects the spirit of Divine Strings while supporting its growing collection of teachings, products, and learning experiences.
A Visual Identity Inspired by Nature
The visual identity draws inspiration from the tropical landscape of Thailand, where founder Fina is based. Earthy browns, muted greens, and warm ochre create a natural, grounded palette that reflects the surrounding environment.
Organic illustrations and symbolic graphic elements bring another layer of expression to the identity, connecting the visual language to the spiritual and musical foundations of Divine Strings. Together, these elements create a distinctive brand that feels grounded in nature while remaining expressive and contemporary.
A Digital Experience Rooted in the Brand
We carried the visual identity into the website, creating a cohesive digital experience that reflects the character of Divine Strings. The colour palette, typography, photography, and graphic elements work together to establish a consistent visual language across the site.
The result is a website that communicates the brand’s philosophy while giving visitors a clear way to explore its teachings, offerings, and resources.
As a Kamele Ngoni teacher offering online instruction, Fina needed a website that could support both her teaching practice and her growing range of digital products.
We developed the website using WordPress, integrating booking functionality to help students arrange sessions and WooCommerce to support the sale of digital products, including ebooks and other learning materials. We also implemented the Ultimate Member plugin to provide membership functionality.
By bringing these features together within the website, we created a digital platform that combines the Divine Strings brand experience with the practical tools needed to support its educational offerings.
Beyond the website, the visual identity extends across Divine Strings’ wider creative materials, including publications, music-related products, and digital learning resources.
Maintaining a consistent visual direction across these formats helps strengthen the brand’s recognition while allowing each piece to serve its own purpose.
On top of his creativity and talent, Farid’s educated reasoning for both designs was welcomed and appreciated. I’m very happy to work with him and will definitely be reaching out to them for my future projects.
Fina Ahimsa
The branding and website project was a collaborative process, bringing Fina’s vision to life through a cohesive visual identity and digital experience. The result reflects the spirit of Divine Strings while providing a functional website to support her teachings and offerings.
Explore the Divine Strings website.
