Before developing the visual identity, we explored imagery inspired by ancient civilisations, classical art, celestial symbolism, and feminine archetypes. The moodboard brought these influences together through rich earthy tones, antique textures, mythological references, and symbolic motifs, establishing the creative direction for the Gnostic Woman brand.
Our goal was to develop a cohesive visual identity and redesign the existing website to better reflect Karen’s work, improve the user experience, and create a more functional digital platform for her offerings.
The Moodboard
A Visual Identity Rooted in Ancient Wisdom
We developed a complete visual identity inspired by ancient civilisations, celestial imagery, and feminine archetypes. The identity includes the primary logo, alternative logo variations, brand mark, colour palette, typography, and custom iconography.
Warm golds, muted rose tones, deep burgundy, soft ivory, and near-black create a balance between warmth, mystery, and timelessness. Paired with expressive typography and symbolic motifs, the visual direction gives Gnostic Woman a distinctive and cohesive brand identity.
Redesigning the Website
We migrated the existing website from WordPress.com to a self-hosted WordPress installation and redesigned the site using WordPress, Elementor, and Elementor Pro.
The new website features a more considered structure, responsive layouts, and clearer navigation to help visitors explore Karen’s work and discover her offerings. We also created dedicated sections for her services, written content, and Workshop offerings, bringing the different aspects of her work together in one central destination.
Building the Functionality Behind the Experience
Beyond the visual redesign, we integrated essential tools to support the website’s day-to-day functionality and make it easier for visitors to engage with Karen’s work.
- WP Amelia: Event management and appointment booking.
- MailPoet: Mailing-list management directly within WordPress.
- WooCommerce: Online payment functionality.
- Membership functionality: Restricted access to selected written content.
- Contact forms: A straightforward way for visitors to get in touch.
These integrations brought content, bookings, events, payments, and audience communication together within a unified digital experience.
Project Outcome
The Gnostic Woman project brought together brand identity development, website design, and technical implementation to create a cohesive digital presence for Karen’s work.
From the visual language of the brand to the structure and functionality of the website, each element was designed to work together, creating a platform that reflects the character of Gnostic Woman while supporting its content, events, and offerings.
View the Gnostic Woman website: Visit gnosticwoman.com to see the website we designed and developed for Karen Mullen Smith.
