Building a Brand Around a Transformational Method
Our collaboration with Tara began with SoulTour, where we reimagined the existing brand to better reflect her approach to personal growth and business transformation. As her work evolved, she introduced The Tara Kirke Method, a distinct sub-brand built around her transformational methodology.
We developed the brand identity for The Tara Kirke Method from the ground up, creating a visual direction that gave the methodology its own identity while maintaining a connection to the wider SoulTour brand.
A Central Hub for Her Work
Alongside the branding, we designed and built a central website bringing together SoulTour, The Tara Kirke Method, and Tara’s other offerings. The aim was to create a unified online destination where visitors could explore her work, understand her approach, and discover the programmes and resources available to them.
We also supported the delivery of her educational content across several platforms, including Kajabi, GoHighLevel, Skool.com, and Membership.io. As Tara’s needs and platform preferences changed, we helped migrate content and learning experiences between systems, keeping her digital ecosystem aligned with the direction of her business.
Beyond Branding and Website Design
Our work extended beyond brand identity and website design into the day-to-day digital operations supporting Tara’s business. We designed two book covers, supported CRM management, and managed her mailing list during part of our collaboration.
We also edited talking-head videos supplied by Tara, refining the footage to align with her visual identity and wider brand presentation.
From visual identity and website development to online learning platforms, email marketing, and video editing, our collaboration covered multiple touchpoints of Tara’s business. This integrated approach allowed us to support not only how her brand looked, but also how her content, programmes, and digital experiences were delivered.
I am so delighted that I’m at a loss for words.
Stunning, Farid. I feel like this is the website I’ve always wanted and I don’t think another person on the planet could have built it other than you.
Tara-Nicholle Kirke
