Pathways Inward was founded by Lene Pedersen, who is deeply immersed in self-healing and consciousness-expanding practices. With a Master’s degree in Integrative Counseling Psychology and over 30 years of experience, Lene combines strategic coaching, meditation, mindfulness, breathwork, and embodiment exercises to help clients achieve emotional freedom. Her approach emphasizes the importance of experiencing personal growth on a deep, embodied level, aligning clients with their higher self, and fostering self-trust and self-compassion. Through her work, clients overcome obstacles, release negative patterns, and live authentically, in tune with their soul’s calling.
Pathways Inward’s web presence centers around creating a platform that is user-friendly with visually alluring design that resonates with their target audience. We also integrated Bonsai CRM to help create a seamless purchase flow for clients and easy management for the client.
The Brandmark
The main brandmark combines both the labyrinth and the heart to symbolize the Pathways Inward towards the heart, which communicates the main message of the work they do.
We worked closely with the client to create a brand identity that carries the depth and groundedness of Pathways Inward Transformational Coaching where upon the first touchpoint, visitors immediately feel like space is being held for them. A space that feels natural, organic, hopeful and most importantly, transformative.
